The method
Two builders. The tools of ten. Zero outsourcing.
Our method fits in one sentence: two senior founders, tooled like a team of ten, who keep control of every line. The best AI and the best software to move fast, zero outsourcing to never lose quality. Here’s how a project unfolds at Krafter, from the first conversation to the run.
The principle
The work of ten people. Without ever being ten.
A classic project team burns most of its energy between people: meetings, handoffs, misunderstandings between the one who sells, the one who specs and the one who codes. Our method removes the problem at the root: at Krafter, the same person frames, designs, builds and deploys.
To hold that level with two people, every hour is augmented: the best AI models to generate, test, review and document, a pipeline automated from commit to production, and a written framing precise enough for the machines to work right. Spec first, speed second.
Fewer people is also your comfort: one contact who knows the whole project, zero information lost between layers, and decisions made in hours, not in committees.
The limit we own
We never outsource. It’s our one limit.
No offshore, no anonymous freelancers, no ghost team behind a storefront. AI, yes. Other hands on your code, never. The people working on your project are the ones you met at the first meeting.
The reason is cold: outsourcing would mean fees that inflate the invoice without creating value, and quality we no longer control. And quality is exactly what we sell. Handing the code to strangers to take on more projects is the beginning of organized mediocrity.
This limit has a consequence, and we own that too: our capacity isn’t elastic. When the studio is full, we say so, we plan ahead, or we recommend a peer. The day we can no longer guarantee the level on every project, we’ll stop growing. That day hasn’t come.
The process
A short method. On purpose.
The same method for our products and for yours. Every step ends with something usable, never with a PowerPoint deliverable.
01 / 05
Discovery
1 to 2 weeksUnderstand the business, the market, and above all: cut. A successful MVP starts with a list of nos.
Workshops with the founders, user journey mapping, scope arbitration. The output: a prioritized backlog, an honest estimate and a production date. That written framing is what makes speed possible later, for humans and for AI alike.
Design
1 to 2 weeksClickable mockups before code. Throwing away a Figma is cheaper than throwing away a sprint.
Wireframes, a light design system, a click-through prototype. Key screens are validated on real usage scenarios before a single line of code.
MVP
4 to 8 weeksThe product ships to production, in front of real users. They write the rest of the roadmap.
Short development slices, a demo every Friday, deployment as soon as the core of the product holds up. Monitoring and analytics wired from the first release.
Iterations
ongoingOne release a week. The roadmap follows usage, never the other way around.
User feedback and metrics drive the backlog, tracked in real time on Kascade. What goes unused gets removed, what converts gets doubled down on.
Run
long termMonitoring, support, evolutions. A SaaS is not delivered: it is kept alive.
Hosting, backups, security updates, support. The studio operates its own products with the same tooling: yours gets the same treatment.
Two builders. The tools of ten. Zero outsourcing.
The tooling
The tools are part of the method. Not the scenery.
AI first: the best models of the moment, part of the daily work to generate code, write tests, review diffs and keep the documentation up to date. Every proposal goes through a senior’s eyes: the AI proposes, the founder decides. That’s what makes the duo faster than a team, without its flaws.
A proven foundation next: Python, Vue.js, Flutter, PostgreSQL, Docker, brought together in FastEdgy, our open source foundation shared across all projects. Automated pipeline from commit to production, monitoring and backups in place from the first deployment. We reinvent nothing: we compound.
And our products as a lab: projects run on Kascade, sales run on Smashr, and every tool we recommend is a tool we live with ourselves, daily. When something doesn’t work, we’re the first to know.
Conviction
“AI saves us a crazy amount of time, but it signs nothing. Every line that ships to production is reviewed, understood and owned by a founder. That’s our method: the speed of machines, the responsibility of humans.”
François Pluchino
Co-founder & CTO, Krafter
FAQ
The best way to judge a method is to see it applied to your project.
Tell us about your projectThe method, in questions.
By removing everything that drains a classic team: coordination meetings, handoffs, misunderstandings between the one who sells, the one who specs and the one who codes. At Krafter, the same person frames, designs and builds, powered by the best AI and a pipeline automated end to end. The friction disappears, the speed stays.
Yes, and we own it. The best models help us generate, test, document and review faster. But AI decides nothing: every line that ships to production is reviewed, understood and owned by a senior founder. AI multiplies our speed, not our tolerance for defects.
Because it breaks the two things we sell: quality and control. An external contractor means fees that inflate the invoice, quality we don’t control, responsibility that dilutes. It’s our one limit, and we own it: at Krafter, the people working on your project are the ones you met.
We tell you from the first conversation. Either we plan a later start, or we recommend a peer. Taking on a project we can’t handle properly is the surest way to deliver it badly: we don’t do it.
On Kascade, our own project management tool: you see cycles, tickets and progress in real time. A testable version ships every 1 to 2 weeks, and you talk directly to the founders, no project manager in between.
We use professional tools, configured so your data and your code are never used to train models. Your code remains your property, hosted in dedicated private repositories. And if your context comes with specific constraints, they’re set during framing.
Let’s build a product people → actually use
A 30-minute call with a founder. Answer within 24/48h. Pitch deck optional.